EDANA — 50 years of nonwovens, one coherent milestone
About EDANA
EDANA is the voice of the nonwovens industry. Its golden-jubilee “Nonwovens Get-Together” in Brussels gathered more than 280 members, policymakers and stakeholders for a forward-looking symposium on innovation and sustainability. Senior EU figures, including Didier Reynders and Kerstin Jorna, joined to underline the sector’s relevance.
in brief — challenge → move → outcome
Challenge
Elevate a 50-year anniversary into a Brussels-ready milestone that unifies symposium, exhibition and campaign.
Move
Immersive exhibition design; campaign alignment with “Nonwovens You Say?”; coherent stage and communication system.
Outcome
A single, recognisable experience that stands up to scrutiny and signals EDANA’s next chapter — authorship preserved.
Context — a celebration that had to carry weight
The anniversary needed to do more than look festive. It had to project EDANA’s values — innovation, safety, sustainability — and hold up under scrutiny with EU audiences, while energising the network. An immersive exhibition anchored the story alongside a multi-channel campaign, “Nonwovens You Say?”.
The challenge
Unify a high-profile symposium, an exhibition, and campaign communications into one coherent experience that reads unmistakably as EDANA — credible for policy stakeholders, engaging for members, and memorable beyond the day.
Our role — discreet co-pilot, inside your rhythm
We worked alongside EDANA as a quiet sparring partner to pressure-test the narrative and apply design craft across touchpoints — so every element served the same story and tone, without taking the wheel.
- Exhibition experience — designed an immersive, didactic flow highlighting real-world breakthroughs and the role of nonwovens in the circular economy.
- Campaign alignment — extended and adapted “Nonwovens You Say?” materials so the campaign, stage and exhibition reinforced one another.
- Symposium framing — curated a sober visual language for presentations and on-site communication to keep focus on content and speakers.
Outcomes — recognisably EDANA, built for Brussels and Europe
- A credible, memorable milestone where exhibition, symposium and campaign worked as one — with EDANA’s values visible at every step.
- High-authority presence with EU audiences, reflected by attendance from senior European officials and policy actors.
- A moment that travels beyond the room — content and story usable across channels, reinforcing EDANA’s leadership in innovation and sustainability.
