{"id":522,"date":"2025-09-17T08:47:45","date_gmt":"2025-09-17T08:47:45","guid":{"rendered":"https:\/\/inextremis.inextremis.agency\/?p=522"},"modified":"2025-09-23T07:19:09","modified_gmt":"2025-09-23T07:19:09","slug":"creative-direction-content-co-development","status":"publish","type":"post","link":"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/creative-direction-content-co-development\/","title":{"rendered":"Creative direction &amp; content co-development\u00a0 &#8211; perspective.brussels"},"content":{"rendered":"\n<div class=\"wp-block-cover aligncenter is-light has-custom-content-position is-position-top-center wp-duotone-unset-1\" style=\"min-height:659px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1871\" height=\"637\" class=\"wp-block-cover__image-background wp-image-820 size-full\" alt=\"\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4.png\" data-object-fit=\"cover\" srcset=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4.png 1871w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4-300x102.png 300w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4-1024x349.png 1024w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4-150x51.png 150w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4-768x261.png 768w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-Content-dev-4-1536x523.png 1536w\" sizes=\"auto, (max-width: 1871px) 100vw, 1871px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-630075a2 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cshare the city&#8221; by perspective.Brussels<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the programme<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Share the City<\/strong> is the public-facing communication for the Brussels-Capital Region\u2019s revision of the <strong>PRAS<\/strong> (Plan R\u00e9gional d\u2019Affectation du Sol) \u2014 a long, multi-phase process inviting residents to understand, react, and help shape the city\u2019s future. The online hub explains the stakes and gives citizens a way to follow and engage the journey.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>in brief \u2014 challenge \u2192 move \u2192 outcome<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Challenge<\/strong><br>Many institutions, technical stakes, public scrutiny; build one accessible, trustworthy story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Move<\/strong><br>Co-develop creative direction and content: narrative spine, editorial architecture, five-step journey, strategic orientations, and documentation hub.&nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outcome<\/strong><br>A Brussels-ready, citizen-centred platform that <strong>stands up to scrutiny<\/strong> and keeps Perspective.brussels\u2019 authorship intact.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Context \u2014 many actors, one public narrative<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Revising the PRAS is complex: five formal phases (from diagnosis to adoption) and a broad coalition of public bodies and civic actors, all under close scrutiny in Brussels. The site structures this path (diagnostic \u2192 strategic orientations \u2192 draft PRAS \u2192 project PRAS \u2192 adoption) and publishes reference documents to keep the process transparent.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d538a7a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80);flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\"><strong>The challenge<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Create a <strong>coherent, accessible narrative<\/strong> for a technical, high-stakes policy process \u2014 one that multiple institutions can stand behind, that citizens can actually use, and that media and stakeholders can trust. Keep authorship with Perspective.brussels while making the message easy to carry across channels.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6d5ee014 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<h4 class=\"wp-block-heading\"><strong>Our role : discreet co-pilot, inside your rhythm&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We partnered with <strong>Perspective.brussels<\/strong> to co-develop the programme\u2019s <strong>creative direction and content framework<\/strong> \u2014 shaping the story, structuring the online hub, and crafting the language so it reads as theirs and withstands public and political scrutiny.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>what we built<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Narrative spine<\/strong> \u2014 a shared storyline that makes the PRAS revision intelligible to non-experts while respecting institutional nuance.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Editorial architecture<\/strong> \u2014 content organised around <em>Why\/What\/How<\/em> with plain-language panels for the PRAS, diagnostic and <strong>14 strategic orientations<\/strong> grouped under climate &amp; biodiversity, social justice, and urban economies.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Journey mapping<\/strong> \u2014 the five official steps presented as a clear path citizens can follow; each step paired with participation touchpoints and updates.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Documentation surfacing<\/strong> \u2014 key publications and summaries presented for download, so experts and media can cite with confidence.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inclusive access<\/strong> \u2014 FR\/NL\/EN entry points, responsive layouts, and plain-language copy to widen participation.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Outcomes \u2014 <strong>recognisably perspective.brussels, built for Brussels and Europe<\/strong>&nbsp;<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>single public narrative<\/strong> that aligns institutions and invites citizens in \u2014 not just a campaign, but a durable public reference.&nbsp;&nbsp;<\/li>\n\n\n\n<li>A <strong>transparent, step-by-step<\/strong> platform that helps stakeholders track decisions and engage at the right moment.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Content readers can <strong>scan or study<\/strong> \u2014 with documents, phases and orientations in one place \u2014 while authorship remains with Perspective.brussels.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cshare the city&#8221; by perspective.Brussels About the programme&nbsp; Share the City is the public-facing communication for the Brussels-Capital Region\u2019s revision of the PRAS (Plan R\u00e9gional d\u2019Affectation du Sol) \u2014 a long, multi-phase process inviting residents to understand, react, and help shape the city\u2019s future. The online hub explains the stakes and gives citizens a way [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative direction &amp; content co-development\u00a0 - perspective.brussels - inExtremis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/creative-direction-content-co-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative direction &amp; content co-development\u00a0 - perspective.brussels - inExtremis\" \/>\n<meta property=\"og:description\" content=\"\u201cshare the city&#8221; by perspective.Brussels About the programme&nbsp; Share the City is the public-facing communication for the Brussels-Capital Region\u2019s revision of the PRAS (Plan R\u00e9gional d\u2019Affectation du Sol) \u2014 a long, multi-phase process inviting residents to understand, react, and help shape the city\u2019s future. 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