{"id":509,"date":"2025-09-17T08:40:21","date_gmt":"2025-09-17T08:40:21","guid":{"rendered":"https:\/\/inextremis.inextremis.agency\/?p=509"},"modified":"2025-09-21T16:23:55","modified_gmt":"2025-09-21T16:23:55","slug":"social-media-study-case","status":"publish","type":"post","link":"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/social-media-study-case\/","title":{"rendered":"Social Media study case &#8211; BEPS"},"content":{"rendered":"\n<div class=\"wp-block-cover aligncenter is-light has-custom-content-position is-position-top-center wp-duotone-unset-1\" style=\"min-height:585px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-758 size-full\" alt=\"\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1.png\" style=\"object-position:56% 39%\" data-object-fit=\"cover\" data-object-position=\"56% 39%\" srcset=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1.png 1920w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1-300x169.png 300w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1-1024x576.png 1024w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1-150x84.png 150w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1-768x432.png 768w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/SC-social-media-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-630075a2 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><strong><strong><strong>\u201cmake them feel home\u201d<\/strong><\/strong><\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong> social media, web, and content ops campaign<\/strong>\u00a0\u00a0<\/strong>\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the brief<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">BEPS wanted everyday online content to reflect something hard to fake in a few seconds: <strong>belonging<\/strong>. The leadership team set the tone; our role was to help it travel \u2014 credibly \u2014 across platforms without losing the school\u2019s voice.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>in brief \u2014 challenge \u2192 move \u2192 outcome<\/strong>&nbsp;<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Challenge<\/strong><br>Express belonging credibly, at social cadence, without losing the school\u2019s voice. \u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Move<\/strong><br>Co-create the storyline; launch a purpose-driven site; run an 8-week multi-platform plan with weekly adjustments; keep message blocks simple and human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outcome<\/strong><br>A warm, repeatable social presence that audiences recognise as <strong>BEPS<\/strong> \u2014 not a campaign veneer.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7f44d858 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-text-align-left\"><strong>Context \u2014 <strong>one year, many stakes<\/strong>&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We co-created a campaign built around a simple organising idea: <strong>make them feel home<\/strong>. To anchor it, we supported a dedicated site and an eight-week, multi-platform plan (Facebook, LinkedIn, Instagram, YouTube) \u2014 each channel with its own cadence and formats.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5d538a7a wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80);flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\"><strong>The challenge<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Turn values (\u201cbelonging\u201d, \u201cbeing seen\u201d, \u201cwelcome\u201d) into <strong>repeatable social content<\/strong> <br>that\u2019s human, not generic \u2014 with a rhythm the internal team can sustain, <br>and with authorship clearly BEPS.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b3bb42ad wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<h4 class=\"wp-block-heading\"><strong><strong>Our role \u2014 discreet sparring partner, inside your rhythm<\/strong>&nbsp;<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We worked alongside the leadership team to <strong>pressure-test the storyline<\/strong>, set tone and message blocks, and build a light, reusable content system. Then we ran <strong>weekly planning and adaptation<\/strong> \u2014 short loops to keep the message fresh, grounded and consistent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What we built<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose-driven campaign hub<\/strong> \u2014 a welcoming microsite that tells BEPS through real moments and people, echoing the school\u2019s pillars and reasons to choose BEPS.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-channel plan (8 weeks)<\/strong> \u2014 short videos, testimonials, carousel posts, and community spotlights; platform-specific cuts and copy.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Message &amp; tone blocks<\/strong> \u2014 plain-language prompts to keep posts aligned with \u201cbelonging\u201d, \u201cbeing seen\u201d, and \u201csupported\u201d.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content ops<\/strong> \u2014 a weekly stand-up with quick reads on what connects; small, frequent adjustments over big, infrequent changes.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Outcomes \u2014 <strong>recognisably BEPS, built for Brussels and beyond<\/strong>&nbsp;<\/strong>&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A social presence that <strong>feels like BEPS<\/strong> \u2014 human, warm, and honest \u2014 not a campaign for campaign\u2019s sake.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cleaner collaboration<\/strong>: one hub + simple routines \u2192 easier approvals and steadier quality week to week.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content families (video, carousels, spotlights) the team can <strong>own and extend<\/strong> through the school year.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cmake them feel home\u201d social media, web, and content ops campaign\u00a0\u00a0\u00a0\u00a0 About the brief&nbsp; BEPS wanted everyday online content to reflect something hard to fake in a few seconds: belonging. The leadership team set the tone; our role was to help it travel \u2014 credibly \u2014 across platforms without losing the school\u2019s voice.&nbsp; in brief [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-509","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media study case - BEPS - inExtremis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/social-media-study-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media study case - BEPS - inExtremis\" \/>\n<meta property=\"og:description\" content=\"\u201cmake them feel home\u201d social media, web, and content ops campaign\u00a0\u00a0\u00a0\u00a0 About the brief&nbsp; BEPS wanted everyday online content to reflect something hard to fake in a few seconds: belonging. 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