{"id":503,"date":"2025-09-17T08:38:29","date_gmt":"2025-09-17T08:38:29","guid":{"rendered":"https:\/\/inextremis.inextremis.agency\/?p=503"},"modified":"2025-09-21T17:31:26","modified_gmt":"2025-09-21T17:31:26","slug":"website-study-case","status":"publish","type":"post","link":"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/website-study-case\/","title":{"rendered":"Website study case"},"content":{"rendered":"\n
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\u201cAPPLiA \u2014 a website built to carry weight in brussels and across europe<\/strong>\u00a0\u201d<\/strong><\/strong><\/strong><\/h1>\n\n\n\n
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About APPLIA<\/strong>\u00a0<\/h4>\n\n\n\n
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APPLiA is the Brussels-based trade association for Europe\u2019s home APPLiAnce industry \u2014 one of the continent\u2019s largest manufacturing sectors by turnover and employment. The site positions APPLiA as \u201cthe voice of the home APPLiAnce industry in Europe,\u201d with clear routes to News and Publications (policy papers, press, statistical reports) and a structured \u201cAbout\u201d area.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n

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in brief \u2014 challenge \u2192 move \u2192 outcome<\/strong> <\/h4>\n\n\n\n
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Challenge<\/strong>
Serve media, policymakers, members and the public with a single, trustworthy site \u2014 clear, fast, and EU-ready. \u00a0<\/p>\n\n\n\n

Move<\/strong>
Rebuild IA around News, Publications and About; introduce \u201cFeatured\u201d and \u201cLatest\u201d; apply a refreshed design system rooted in prior brand research.\u00a0\u00a0<\/p>\n\n\n\n

Outcome<\/strong>
A credible, accessible website that carries weight in Brussels and across Europe \u2014 recognisably APPLiA<\/strong>.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n

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Context \u2014 one year, many stakes<\/strong> <\/strong> <\/h3>\n\n\n\n

Following a brand review and research work (questionnaires and workshops) done with APPLiA\u2019s leadership and communications team, the website was rebuilt to embody the organisation\u2019s visual identity and strategic direction \u2014 a modern, interactive platform that mirrors APPLiA\u2019s public role.\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

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The challenge<\/strong><\/h4>\n\n\n\n

Create a credible, accessible, and fast<\/strong> site that media, policymakers, members, and the public can all use
\u2014 without diluting APPLiA\u2019s authorship. Key needs: a clear information architecture, strong editorial
surfaces (\u201cFeatured Content\u201d, \u201cThe Latest\u201d), and deep access to Publications (including the Statistical Report).\u00a0\u00a0<\/p>\n\n\n\n

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Our role \u2014 discreet sparring partner, inside your rhythm<\/strong> <\/strong><\/h4>\n\n\n\n

We worked alongside APPLiA to pressure-test the narrative, structure the IA, and apply design judgement so the site reads simply at the surface yet holds up under scrutiny.\u00a0<\/p>\n\n\n\n

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  • IA & navigation<\/strong> \u2014 direct paths to News, Publications (Policy papers, Press releases, Statistical Report, Studies, Campaigns), and \u201cAbout APPLiA.\u201d\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
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    • Editorial surfaces<\/strong> \u2014 \u201cFeatured Content\u201d and \u201cThe Latest\u201d give timely, scannable entry points for EU-facing stories.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
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      • Design system<\/strong> \u2014 typography, palette, components and motion cues aligned with APPLiA\u2019s identity, refreshed through prior research and workshops.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
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        • Governance & continuity<\/strong> \u2014 the site credits inextremis for design while preserving APPLiA\u2019s voice and ownership across pages and updates.<\/li>\n<\/ul>\n\n\n\n
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          The system \u2014 clear, credible, repeatable<\/strong>\u00a0<\/h4>\n\n\n\n

          A lean component library supports article types, long-form Publications (including Statistical Reports 2023\u20132024), and \u201cAt a glance\u201d data sections. The structure makes it easy to add, rearrange and surface content as EU priorities shift \u2014 without reinventing the site\u2019s logic.\u00a0\u00a0<\/p>\n\n\n\n

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          Outcomes \u2014 recognisably BEPS, built for Brussels and beyond<\/strong> <\/strong> <\/h4>\n\n\n\n
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          • Faster comprehension<\/strong> for varied audiences via strong landing surfaces and deep Publication access.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
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            • Higher credibility<\/strong> through sober design, clear IA, and a visual system already anchored in the brand review.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
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              • Authorship preserved<\/strong> \u2014 a public presence that reads as APPLiA\u2019s own work, with design attribution kept discreet.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n

                <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                \u201cAPPLiA \u2014 a website built to carry weight in brussels and across europe\u00a0\u201d About APPLIA\u00a0 APPLiA is the Brussels-based trade association for Europe\u2019s home APPLiAnce industry \u2014 one of the continent\u2019s largest manufacturing sectors by turnover and employment. The site positions APPLiA as \u201cthe voice of the home APPLiAnce industry in Europe,\u201d with clear routes […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-503","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nWebsite study case - inExtremis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/website-study-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website study case - inExtremis\" \/>\n<meta property=\"og:description\" content=\"\u201cAPPLiA \u2014 a website built to carry weight in brussels and across europe\u00a0\u201d About APPLIA\u00a0 APPLiA is the Brussels-based trade association for Europe\u2019s home APPLiAnce industry \u2014 one of the continent\u2019s largest manufacturing sectors by turnover and employment. 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