{"id":110,"date":"2025-09-14T23:42:41","date_gmt":"2025-09-14T23:42:41","guid":{"rendered":"https:\/\/inextremis.inextremis.agency\/?page_id=110"},"modified":"2025-09-22T14:41:14","modified_gmt":"2025-09-22T14:41:14","slug":"branding","status":"publish","type":"page","link":"https:\/\/inextremis.inextremis.agency\/index.php\/branding\/","title":{"rendered":"branding"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-d165cc30 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1731824d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"margin-right:0;margin-left:0;padding-right:0;padding-left:0;grid-template-columns:auto 30%\"><div class=\"wp-block-media-text__content\">\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-xxx-large-font-size\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:900\">BRANDING<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.737), 24px);\"><stronger><strong>Your brand, recognisably yours \u2014 built to stand out<\/strong><\/stronger><br>You decide the direction. We step in as your discreet <br>sparring partner \u2014 refining ideas, adding design judgement, <br>and shaping a visual identity that earns credibility <br>in Brussels and across Europe.&nbsp;<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"1024\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/patrickbranding-1-1-585x1024.png\" alt=\"\" class=\"wp-image-639 size-full\" srcset=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/patrickbranding-1-1-585x1024.png 585w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/patrickbranding-1-1-86x150.png 86w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/patrickbranding-1-1-171x300.png 171w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/patrickbranding-1-1.png 768w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-kerod-twenty-five-font-family has-xx-large-font-size\" style=\"font-style:normal;font-weight:400\">Some of our highlights<\/h2>\n\n\n\n<div id=\"content-carousel-\" class=\"content-carousel-block\" itemscope itemtype=\"https:\/\/schema.org\/ItemList\">\n    <div class=\"splide\" role=\"group\" aria-label=\"Content Carousel\" aria-roledescription=\"carousel\">\n        <div class=\"splide__track\">\n            <ul class=\"splide__list\" role=\"presentation\">\n                                    <li class=\"splide__slide\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n                        <meta itemprop=\"position\" content=\"1\">\n                        <div class=\"slide-container\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                            <div class=\"slide__content\">\n                                                                    <h2 class=\"slide__title\" itemprop=\"headline\"><strong>World Customs Organization<\/strong><\/h2>\n                                                                                                                                    <div class=\"slide__text\" itemprop=\"description\"><em>Revitalising a global identity\u00a0\u2028Legacy breadth, many custodians<\/em>.<br><br>A recognisable, authority-building identity that travels across 183 customs administrations\u2014fit for scrutiny in Brussels and worldwide<\/div>\n                                                            <\/div>\n                            <div class=\"slide__image\">\n                                                                    <img decoding=\"async\" \n                                        src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/WCO.png\" \n                                        alt=\"\"\n                                                                                    width=\"1920\"\n                                            height=\"1080\"\n                                                                                loading=\"lazy\"\n                                        itemprop=\"image\"\n                                        itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"\n                                    >\n                                    <meta itemprop=\"url\" content=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/WCO.png\">\n                                    <meta itemprop=\"caption\" content=\"\">\n                                                            <\/div>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"splide__slide\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n                        <meta itemprop=\"position\" content=\"2\">\n                        <div class=\"slide-container\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                            <div class=\"slide__content\">\n                                                                    <h2 class=\"slide__title\" itemprop=\"headline\"><strong>APPLIA<\/strong><\/h2>\n                                                                                                    <h3 class=\"slide__subtitle\" itemprop=\"alternativeHeadline\">Home appliance  europe<\/h3>\n                                                                                                    <div class=\"slide__text\" itemprop=\"description\">Ran an in-depth brand and digital review with questionnaires and workshops, then translated outcomes into a vibrant, interactive website that embodies the visual identity. <br><br>A living brand presence that supports APPLiA\u2019s strategic communication and stakeholder engagement in Europe<\/div>\n                                                            <\/div>\n                            <div class=\"slide__image\">\n                                                                    <img decoding=\"async\" \n                                        src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/applia.jpg\" \n                                        alt=\"\"\n                                                                                    width=\"1755\"\n                                            height=\"1240\"\n                                                                                loading=\"lazy\"\n                                        itemprop=\"image\"\n                                        itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"\n                                    >\n                                    <meta itemprop=\"url\" content=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/applia.jpg\">\n                                    <meta itemprop=\"caption\" content=\"\">\n                                                            <\/div>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"splide__slide\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n                        <meta itemprop=\"position\" content=\"3\">\n                        <div class=\"slide-container\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                            <div class=\"slide__content\">\n                                                                    <h2 class=\"slide__title\" itemprop=\"headline\"><strong>European Banking Federation (EBF)<\/strong><\/h2>\n                                                                                                                                    <div class=\"slide__text\" itemprop=\"description\">Voice of a complex sector; many stakeholders<em>. <\/em><br><br>Holistic brand strategy and narrative expressed through meticulous communication materials. <br><br>Greater visibility and influence in Europe\u2019s policy conversation<\/div>\n                                                            <\/div>\n                            <div class=\"slide__image\">\n                                                                    <img decoding=\"async\" \n                                        src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/EBF-1.jpg\" \n                                        alt=\"\"\n                                                                                    width=\"1920\"\n                                            height=\"1080\"\n                                                                                loading=\"lazy\"\n                                        itemprop=\"image\"\n                                        itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"\n                                    >\n                                    <meta itemprop=\"url\" content=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/EBF-1.jpg\">\n                                    <meta itemprop=\"caption\" content=\"\">\n                                                            <\/div>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"splide__slide\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n                        <meta itemprop=\"position\" content=\"4\">\n                        <div class=\"slide-container\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                            <div class=\"slide__content\">\n                                                                    <h2 class=\"slide__title\" itemprop=\"headline\"><strong>IncluCities (EU project)<\/strong><\/h2>\n                                                                                                                                    <div class=\"slide__text\" itemprop=\"description\">Multiple local contexts, one shared purpose.<br><br>Co-created a new logo and visual language with the communications team to reflect the programme and its <strong>four mentoring schemes<\/strong>.<br><br>A simple, adaptable identity that helps local and regional authorities communicate migration and inclusion work with clarity and dignity.<\/div>\n                                                            <\/div>\n                            <div class=\"slide__image\">\n                                                                    <img decoding=\"async\" \n                                        src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/PIE-portfolio_Page_053.png\" \n                                        alt=\"\"\n                                                                                    width=\"2134\"\n                                            height=\"1200\"\n                                                                                loading=\"lazy\"\n                                        itemprop=\"image\"\n                                        itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"\n                                    >\n                                    <meta itemprop=\"url\" content=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/PIE-portfolio_Page_053.png\">\n                                    <meta itemprop=\"caption\" content=\"\">\n                                                            <\/div>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"splide__slide\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n                        <meta itemprop=\"position\" content=\"5\">\n                        <div class=\"slide-container\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                            <div class=\"slide__content\">\n                                                                    <h2 class=\"slide__title\" itemprop=\"headline\"><strong>DigiPLACE<\/strong><\/h2>\n                                                                                                                                    <div class=\"slide__text\" itemprop=\"description\"><em>Pan-EU initiative, many partners, high expectations.<\/em> <br><br>Designed a new logo and core visual cues aligned with the project\u2019s Reference Architecture and roadmap; partnered with <strong>CECE<\/strong> for rollout. <br><br>A clear, forward-looking mark that anchors communications as the project scales across Europe.<\/div>\n                                                            <\/div>\n                            <div class=\"slide__image\">\n                                                                    <img decoding=\"async\" \n                                        src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/PIE-portfolio_Page_045-scaled.png\" \n                                        alt=\"\"\n                                                                                    width=\"2560\"\n                                            height=\"1440\"\n                                                                                loading=\"lazy\"\n                                        itemprop=\"image\"\n                                        itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"\n                                    >\n                                    <meta itemprop=\"url\" content=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/PIE-portfolio_Page_045-scaled.png\">\n                                    <meta itemprop=\"caption\" content=\"\">\n                                                            <\/div>\n                        <\/div>\n                    <\/li>\n                                    <li class=\"splide__slide\" itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\">\n                        <meta itemprop=\"position\" content=\"6\">\n                        <div class=\"slide-container\" itemscope itemtype=\"https:\/\/schema.org\/Article\">\n                            <div class=\"slide__content\">\n                                                                    <h2 class=\"slide__title\" itemprop=\"headline\"><strong>CLEPA Innovation Awards<\/strong><\/h2>\n                                                                                                                                    <div class=\"slide__text\" itemprop=\"description\"><em>Flagship awards needing clarity and reach.<\/em><br><br>Created a lasting visual identity (logo, site, video language) aligned with the industry\u2019s green &amp; digital transition.<br><br>Stronger recognition and broader exposure for winners across EU channels<\/div>\n                                                            <\/div>\n                            <div class=\"slide__image\">\n                                                                    <img decoding=\"async\" \n                                        src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/clepa.png\" \n                                        alt=\"\"\n                                                                                    width=\"1024\"\n                                            height=\"768\"\n                                                                                loading=\"lazy\"\n                                        itemprop=\"image\"\n                                        itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"\n                                    >\n                                    <meta itemprop=\"url\" content=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/clepa.png\">\n                                    <meta itemprop=\"caption\" content=\"\">\n                                                            <\/div>\n                        <\/div>\n                    <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-primary-green-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5f05c44f wp-block-group-is-layout-constrained\" style=\"min-height:600px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b1cd250f wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-kerod-twenty-five-font-family has-xx-large-font-size\" style=\"font-style:normal;font-weight:400\">what you get<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0ed21787 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.901), 28px);font-style:normal;font-weight:700\">Brand Platform<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">purpose, promise, positioning, narrative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.901), 28px);font-style:normal;font-weight:700\">Visual Identity<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">purpose, promise, positioning, narrative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.901), 28px);font-style:normal;font-weight:700\">Design System<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">purpose, promise, positioning, narrative.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0ed21787 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.901), 28px);font-style:normal;font-weight:700\">Activation Kit<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">purpose, promise, positioning, narrative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.901), 28px);font-style:normal;font-weight:700\">Tone &amp; Messaging<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">purpose, promise, positioning, narrative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(17.905px, 1.119rem + ((1vw - 3.2px) * 0.901), 28px);font-style:normal;font-weight:700\">Governance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">purpose, promise, positioning, narrative.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1731824d wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-kerod-twenty-five-font-family has-xx-large-font-size\" style=\"font-style:normal;font-weight:400\">How We Partner<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b7f6f8cb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-light-purple-background-color has-background is-layout-flow wp-container-core-column-is-layout-9fe7d0cf wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"69\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/streamline-ultimate_workflow-teamwork-user-high-five.png\" alt=\"\" class=\"wp-image-135\" style=\"object-fit:cover;width:64px;height:64px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.737), 24px);font-style:normal;font-weight:900;text-transform:uppercase\">co-think<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.536), 20px);\">we map intent, audiences, risks; surface options<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-light-purple-background-color has-background is-layout-flow wp-container-core-column-is-layout-9fe7d0cf wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"76\" height=\"77\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/lets-icons_pressure-light.png\" alt=\"\" class=\"wp-image-136\" style=\"object-fit:contain;width:64px;height:64px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.737), 24px);font-style:normal;font-weight:900;text-transform:uppercase\">pressure-test<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.536), 20px);\">we stress the story and structure until it holds under scrutiny<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-light-purple-background-color has-background is-layout-flow wp-container-core-column-is-layout-9fe7d0cf wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"63\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/fluent_design-ideas-48-filled.png\" alt=\"\" class=\"wp-image-137\" style=\"object-fit:contain;width:64px;height:64px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.737), 24px);font-style:normal;font-weight:900;text-transform:uppercase\">craft<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.536), 20px);\">we build a clear, credible visual system that reads as yours.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-light-purple-background-color has-background is-layout-flow wp-container-core-column-is-layout-9fe7d0cf wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"56\" height=\"57\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/clarity_tools-line.png\" alt=\"\" class=\"wp-image-138\" style=\"object-fit:contain;width:64px;height:64px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-outfit-font-family wp-block-paragraph\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.737), 24px);font-style:normal;font-weight:900;text-transform:uppercase\">equip<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.536), 20px);\">we hand over tools, templates, and training so your team flies.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-primary-purple-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9052d86b wp-block-group-is-layout-flex\" style=\"min-height:600px;margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6b3b7742 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"border-radius:26px;margin-right:var(--wp--preset--spacing--40);margin-left:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70);grid-template-columns:auto 37%\"><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading has-white-color has-text-color has-link-color has-xx-large-font-size wp-elements-1\"><strong>Reinventing identity in action<\/strong><\/h1>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-outfit-font-family has-large-font-size wp-elements-2 wp-block-paragraph\"><em>How does a European regulator modernise its brand without losing authority? Step inside the ESMA rebranding journey \u2014 see how we worked as a discreet co-pilot to align identity with strategy, strengthen coherence, and deliver a brand that carries weight in Brussels and across Europe<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-d67242b4 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-light-gray-text-color has-primary-green-background-color has-text-color has-background has-link-color has-outfit-font-family has-custom-font-size wp-element-button\" href=\"https:\/\/inextremis.inextremis.agency\/index.php\/2025\/09\/17\/esma-case-study\/\" style=\"border-radius:18px;font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.737), 24px);font-style:normal;font-weight:600\">See the full case <\/a><\/div>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"729\" src=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand-1024x729.jpg\" alt=\"\" class=\"wp-image-479 size-full\" srcset=\"https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand-1024x729.jpg 1024w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand-150x107.jpg 150w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand-300x214.jpg 300w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand-768x547.jpg 768w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand-1536x1094.jpg 1536w, https:\/\/inextremis.inextremis.agency\/wp-content\/uploads\/2025\/09\/esmabrand.jpg 1754w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BRANDING Your brand, recognisably yours \u2014 built to stand outYou decide the direction. We step in as your discreet sparring partner \u2014 refining ideas, adding design judgement, and shaping a visual identity that earns credibility in Brussels and across Europe.&nbsp; Some of our highlights what you get Brand Platform purpose, promise, positioning, narrative. Visual Identity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-110","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>branding - inExtremis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inextremis.inextremis.agency\/index.php\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"branding - inExtremis\" \/>\n<meta property=\"og:description\" content=\"BRANDING Your brand, recognisably yours \u2014 built to stand outYou decide the direction. 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