Building a year-long communication programme with eumeps
About EUMEPS
EUMEPS is the voice of the European EPS industry, representing members across Europe and engaging EU institutions, industry partners and the wider public on circularity, energy performance and responsible use of EPS.
in brief — challenge → move → outcome
Challenge
Many initiatives, rising scrutiny, need for coherence and measurable impact across Europe.
Move
Year plan with EU-timed beats; message architecture; templates and campaign kits; event-hub approach online; targeted visibility strands (Women of EUMEPS).
Outcome
Sharper, recognisable outputs; stronger participation and pick-up; flagship moments that stand up in Brussels — authorship preserved.
Context — one year, many stakes
2024 was decisive: a sharpened communication chapter (new website and dedicated platforms), a public Manifesto, and a major anniversary event in Brussels. The programme had to carry weight with EU audiences, coordinate members, and make complex messages easy to recognise and trust.
The challenge
Multiple initiatives chasing attention across Europe; policy scrutiny growing; members wanting visibility; leadership asking for coherence and measurable impact — without losing authorship or control.
Our role — discreet sparring partner, inside your rhythm
We worked as an extension of the EUMEPS team: pressure-testing assumptions, bringing design craft and judgement, and structuring a year-long programme that turns strategy into a clear visual and editorial cadence — recognisably EUMEPS.
the programme — from calendar to cadence
- Editorial spine: quarterly themes tied to EU moments (policy windows, sector milestones); monthly beats with defined outcomes.
- Message architecture: simple hierarchy and proof points built to stand up to scrutiny in Brussels.
- Design system alignment: templates and component rules to keep outputs recognisable, on every channel.
- Activation mix: website/platform updates, campaigns, publications, and events — each with a focused role in the whole.
Flagship highlights
- Women of EUMEPS — a visibility programme celebrating expertise across the membership; human-centred storytelling that travels well across EU channels.
- EPS: teammate for a greener future — campaign assets designed to connect circularity and performance with public understanding.
- Collaboration in focus — membership-benefits storytelling that turns collaboration into clear value for members and stakeholders.
- Event presence, re-thought — a web hub approach that maximises impact before, during and after events; structured content for easier participation and follow-up.
- Digital ecosystem — refreshed EUMEPS website plus dedicated platforms (e.g., Smart Packaging Europe; Smart Insulation Europe) to reach audiences with the right depth.
- Anniversary in Brussels — a milestone gathering of 100+ stakeholders used as a flagship moment to convey strategy and align the network.
How we worked (process)
co-think & Prioritise
we aligned on outcomes; chosen beats; set risks and guardrails.
pressure-test
we refined the narrative and structure until it held under scrutiny
craft
we turned decisions into a coherent visual/editorial system the team could run.
equip & Iterate
light governance, dashboards, and mid-course corrections.
Outcomes — recognisably eumeps, built for Brussels and Europe
- Coherent presence across channels; faster “brief-to-publish” cycles; steadier quality under pressure.
- Flagship moments (manifesto, anniversary, campaigns) that carry weight and are easier to recognise and reference.
- Members see their expertise reflected; leadership keeps authorship — work that reads as theirs.
